The “Know Something About Antimicrobial Resistance (AMR)” Project


Sharing simple and comprehensible information about Antimicrobial Resistance

About the Project

Improving awareness and understanding of Antimicrobial Resistance through effective communication and education is critical in tackling the threat of Antimicrobial Resistance. The “Know Something about AMR” was a one –month educative series that aimed to educate the public, especially young people on Antimicrobial Resistance. The program also aimed at stimulating increased engagement in Antimicrobial Resistance especially form students and professionals outside the healthcare space by showcasing Antimicrobial Resistance to be not only a health challenge but an economic and social challenge as well.  The framing of the educative information in the videos was targeted to demographic groups with access to social media platforms.  This was a collaborative project with Planet Wizard Africa.

Focus Areas of the Videos

Episode 1: What is Antimicrobial Resistance?

This was the first episode of the series. The video offers an overview on the classification of Antimicrobials and explains the different use. The video also introduces the concept of Antimicrobial Resistance in a simple ways one can understand.

You can watch the video here :

Episode 2: What are the mechanisms of Antimicrobial Resistance?

How does Antimicrobial Resistance (AMR) occur?

Episode 2 decrypts the complex mechanisms of Antimicrobial Resistance through use of illustrations and relation with common examples. To ease the explanation, the video begins with the description of the core components of the bacterial cell, and their role.

You can watch the video here:

Episode 3: The dangers of a post-antibiotic era; why do we need to act NOW?

Episode 3 utilizes the art of narration to describe the discovery of antibiotics. It highlights health situation during the pre-antibiotic era and how easy it was to die from simple infections. The video also points out to the miraculous effects of antibiotics and their major role in the improvement of healthcare. The dangers of a post-antibiotic era are also explained through visualization and statistical predictions by credible organization. It ends with an urgency call on the need to preserve antibiotics.

You can watch the video here:

Episode 4: What are the practices driving Antimicrobial Resistance?

Episode 4 describes the practices that that have led to a surge in the number of drug-resistant infections. It particularly focuses on some of the common day-to-day human behaviors that most of us engage in without bearing in mind the possible harsh repercussions. It is designed in a One Health Approach by channeling the focus equally to human health, animal health, plants, and the environment health.

You can watch the video here:

Episode 5: The global burden of Antimicrobial Resistance according to statistics shared by credible organizations

This episode places into account the current and predicted burden of Antimicrobial Resistance by placing into context the actual statistics and figures as shared by credible institutions and organizations. The video also highlights the damaging impact of Antimicrobial Resistance on treatment procedures such as surgery and chemotherapy. The video also shares the economic and social implications of Antimicrobial Resistance and the potential of globalization to aggravate the situation if we do not do enough.

You can watch the video here:

Episode 6: Why do we need more efforts and initiatives on Antimicrobial Resistance?

This episode informs of the different efforts taken by international organizations, local governments, and other stakeholders to mitigate the threat of Antimicrobial Resistance.  It showcases why the efforts despite being good are not enough. It emphasizes the importance of sustainability of the initiatives and efforts rolled out.  Lastly, it highlights the widespread irrational use of antimicrobials in humans and animals to be a major barrier to these efforts and underscores the importance of personal and collaborative initiatives in rational antibiotics use.

You can watch the video here:

Episode 7: Actions you can take to slow down the spread of Antimicrobial Resistance

The episode offers a summary of the information shared in the previous episodes. It is also borrows showcases the Antibiotic Guardian tiered approach on how can engage actively in Antimicrobial Resistance efforts. There are three tiers. The first tier, taking individual action, involves learning about Antimicrobial Resistance. The second tier involves spreading the word on Antimicrobial Resistance among family and friends. The third tier, action & advocacy, involves taking a step further and developing an intervention on Antimicrobial Resistance. This can include: creating awareness to a larger group of people, engaging in research, engaging in a community project, and developing technological interventions, among other ways.

You can watch the video here:

You can also visit the Antibiotic Guardian website and pledge to become an Antibiotic Guardian.